Michigan Summer Smmit

I conducted a PyroMarketing workshop recently at the Michigan Summer Summit, a gathering of Christian radio stations in Grand Rapids.  Stations came primarily from Michigan, but also from Illinois and Indiana.  I drew the challenging assignment of following Joe Stowell who is an amazing public speaker that opened the event with a talk on the power of perspective. 

The workshop was in three parts.  We began with PyroMarketing theory, showing how any effective marketing plan must consider the ever-changing environment AND unchanging human psychology.  By understanding where those factors intersect, it is possible to build plans that really work. 

Next, I introduced the group to a variety of inexpensive or free digital tools they can employ in their marketing plans.  Access a pdf of that presentation here.  Finally, we took what we learned and applied it to five different challenges the group identified.  It was a good day, spent with good people.

Thanks to Chris Lemke of WCSG for organizing the event and brining me in.  Spread the fire. Gs

Comments

[John]

Hey! That's ME!! ;o)