Which do you prefer, those marginal Facebook friends or a flame broiled Whopper? Bk and its agency Crispin Porter + Bogusky created a Facebook application called the Whopper Sacrifice that invites you to eliminate ten Facebook friends in exchange for a free Whopper.
Pretty smart. If you've ever muttered, "who are they?" before accepting someone's friend invitation--and who hasn't--then you're a candidate for this app. Not only does it give you an excuse to uninvite those questionable connections, but it informs all of your contacts that you prefer one tenth of a Whopper to the people who got the axe. That's a strong, albeit unusual, brand endorsement.
It's also a logical next step following the Whopper Freakout. That campaign explored how people would react if they couldn't get a Whopper from Burger King. This campaign tests what people would sacrifice to get one.
What would people sacrifice for your brand? What do they sacrifice already? How can you leverage their loyalty to communicate something powerful and true about your brand?
Spread the fire. Oh, and please dont' sacrifice me. GS