Almost all modern attempts to influence human behavior—to buy a product, vote for a candidate or embrace a social program—are predicated on assumptions that no longer hold. The digital revolution has enabled latent human inclinations and changed the shape of social connection; transforming the way information, ideas and trends spread. Discover the new paradigm and why, if you want to influence culture, you must begin by influencing your neighbor.
That's the message of the talk I gave on April 9, 2011 at TEDx Nashville. Here's the video.