Lindsay Lohan dropped her suit against E*Trade yesterday according to an article in the Associated Press. Terms of her out-of-court settlement were not disclosed. What a surprise.
This affirms my suspicion back in March that the suit was a hoax and fulfills my prediction.
Pay attention to how this turns out. If it's legit, then Lohan will
pursue it through the courts until she gets a verdict. But I predict
another outcome. I predict that either Lohan will drop the suit
entirely or that the parties will "agree to settle out of court for an
undisclosed sum (Lohan's payment for participating?)." Call me a cynic,
but my theory seems the most logical explanation for such an absurd
suit."
Read my original post "Milk-a-what?" Is the Lindsay Lohan - E*Trade lawsuit a publicity stunt?
I believe the entire suit and subsequent settlement was a publicity stunt and a risky one at that. Manipulating the courts for promotional reasons should land the people responsible in jail. This was also a stupid move for E*Trade. E*Trade needs investors to trust it with their money and to believe in the company's good judgment and stability. Connecting its brand to Lindsay Lohan creates associations that undermine those that E*Trade needs most. Spread the fire. GS
