Last June I created Stielstra Publishing in order to help Bob Garfield of Advertising Age and National Public Radio publish a wonderful book he wrote called The Chaos Scenario. It is about the historic re-ordering of media and marketing brought about by a revolution in digital technology. It explores how traditional advertising tactics are being replaced by entirely new digital and social platforms. You can learn more at www.thechaosscenario.net.
I helped Bob bring the book to life and also created and implemented its marketing.
Last week, I submitted the book to the IPPY Awards. The IPPY's honor the year's best independently published books. We entered The Chaos Scenario in three categories; Business, Current Events and Best Book Marketing. Winners will be announced in May at an awards banquet in New York, just prior to the American Booksellers Convention.
For the Business and Current Events categories judges will consider the book itself. For Best Book Marketing, however, we had to submit support materials highlighting what we had done and why those efforts might deserve the honor.
I am proud of the work we did on this book and thought you might like to see the elements of the plan. So, here's a pdf of the The Chaos Scenario Marketing Overview.
Do you need help marketing your book? Give PyroMarketing a call at 615-812-3821 or send me an email using the contact link on this blog. Spread the fire. GS