PyroMarketing

PyroMarketing creates promotional plan for Bob Garfield's new book

Last June I created Stielstra Publishing in order to help Bob Garfield of Advertising Age and National Public Radio publish a wonderful book he wrote called The Chaos Scenario.  It is about the historic re-ordering of media and marketing brought about by a revolution in digital technology. It explores how traditional advertising tactics are being replaced by entirely new digital and social platforms.  You can learn more at www.thechaosscenario.net.

I helped Bob bring the book to life and also created and implemented its marketing.

Last week, I submitted the book to the IPPY Awards.  The IPPY's honor the year's best independently published books.  We entered The Chaos Scenario in three categories; Business, Current Events and Best Book Marketing.  Winners will be announced in May at an awards banquet in New York, just prior to the American Booksellers Convention.

For the Business and Current Events categories judges will consider the book itself.  For Best Book Marketing, however, we had to submit support materials highlighting what we had done and why those efforts might deserve the honor.

I am proud of the work we did on this book and thought you might like to see the elements of the plan.  So, here's a pdf of the The Chaos Scenario Marketing Overview.

Do you need help marketing your book?  Give PyroMarketing a call at 615-812-3821 or send me an email using the contact link on this blog. Spread the fire. GS

Simply Superb: Google's Super Bowl Ad is what I was searching for.

Way to go Google.  Your "Parisian Love" Super Bowl ad was brilliant and my favorite by a wide margin.  What's more, you created it yourself. Kudos.

Though the Super Bowl is too often a celebration of excess, your ad was simple and that helped it stand out. An intriguing whisper in a room full of loud-mouth hucksters. 

It's simplicity was also true to your brand.  The Internet can also be overwrought, yet your home page remains elegantly simple. 

Your ad told a story--a charming story.  Your ad evoked emotion.  Your ad engaged me as a viewer because I participated.  I read the search queries and the results.  Adding a soundtrack that paired associated sound effects with the words I was reading further reinforced the spot in my memory.  Very nice.

Not only did your ad show the product (Levi's tried selling pants by showing people who didn't wear any.  Huh?), it allowed me to experience it and its various features.  It showed me how to use Google and reminded my why I should. Spread the fire. GS

Here's a link to all of the Super Bowl ads and ad critic Bob Garfield's thoughts on each.