You'll laugh, you'll cry, you'll change your business model. The Chaos Scenario is a movie and Bob Garfield plays himself.
Here is a 33-minute video by Fabian-Baber that takes you on a whirlwind tour through the changes to the traditional mass media/mass marketing symbiosis wrought by the digital revolution. Garfield claims that "advertising no longer works" and introduces you to something that does; "the art and science of Listenomics." Warning: Bob uses one naughty word about a minute into the video.
Consider sharing the video with your staff, you clients, or your college class and feel free to add it to your website, blog, or social media platform.
This video is part of the 30 Days of Chaos program Bob and I created to help share the information in his book with the marketing and advertising industry. Spread the fire. GS
The Chaos Scenario from Greg Stielstra on Vimeo.
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