Bob Garfield discussed the end of mass media/mass marketing and the rise of the Listenomics era with ABC News. The content comes from his new book, The Chaos Scenario, that I'm helping him publish. We are building a PyroMarketing plan to reach the media, advertising and marketing world and I am very excited by the results so far.
The book has two ingredients that give it a chance to go viral.
- It's a really good book. The book blends information with entertainment (Bob is really funny) into an irresistible combination. People love the book and want to tell others. But don't take my word for it. Download the free sample chapters and see for yourself.
- The book addresses a topic that is affecting an entire industry simultaneously-- how the digital revolution is currently disrupting the mass media/mass marketing symbiosis that has sustained the media and advertising industries for almost 400 years and how business can survive by adopting an approach Garfield calls Listenomics.
Typically, businesses suffer from a range of different problems and look for answers from an equally diverse collection of books. This spreads demand across the entire business book category. But in this particular case, the most pressing problem faced by media companies, ad agencies, and marketing departments, is the very topic Bob addresses in his book and could focus all of those sales on a single book. When whole industries suffer from the same problem and also tend to know and connect with each other regularly, it creates the potential for massive adoption spurred by word-of-mouth. Remember what happened with The Purpose Driven Life in the church.
Enjoy the sample chapters and get a preview of the book's content by watching and sharing the following ABC video. Spread the fire. GS