I am speaking to students in the Accelerator Program at Vanderbilt University's Owen School of Management today about social media marketing. Rather than provide a handout (so old school), I am putting my presentation online at this blog post. Today, when I speak, I will ask students to take out their cell phones and send a text message ("pyromkt" to 41411).to an account I created at www.textmarks.com. When they do, the system will automatically reply with a message that includes the URL for this post. Once every student has the reply on their phone, I will fan the flames by asking them to forward the text to one friend who isn't in the room, but who they think will enjoy the material.
I gave two talks. At eight o'clock I gave a PyroMarketing Overview and at 1 pm I introduced them to a collection of social media tools.
Here are pdf's of those presentations. They don't translate particularly well to pdf since they use builds and they may be a bit cryptic for those who weren't there, but here they are nevertheless.
Download Accelerator_PyroMarketing_Presentation
Download Accelerator_Social_Media_Tools
Here is a quick list of the resources I mentioned during my talk with links to their websites.
Radian6 is a social media monitoring service that allows you to track every mention of a brand, word, or phrase across the social web including blogs, comments, forums, mainstream news, images and video.
Tweetreach lets you see the number of social media impressions generated by tweets on particular words or phrases. What are people saying about your brand? How many others are seeing their messages?
Twitalyzer analyzes mentions of your brand on Twitter and provides reports on the strength, signal, favor, passion, and clout of those mentions.
Google Trends for watching how people are searching for a brand or product.
Technorati for finding blogs or individual posts related to a brand, product, or topic. It's a great way to find affinity networks.
Compete.com for comparing search traffic between multiple sites, discovering where that traffic is coming from or headed to, and also which search terms are generating those visits.
Textmarks for creating the automated text message response system I used to give students this URL.
Broadtexter for broadcasting SMS messages to a database.
Ning for creating social networks
Frappr social maps, for mapping the location of your customers so you can find them and they can find each other.
Meetup.com for creating face-to-face affinity groups around topics, brands, and even products.
Facebook for creating a social media presence for the brand and a magnet to attract its existing fans.
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