I'm working with Bob Garfield of Advertising Age magazine to help him publish a new book titled The Chaos Scenario. In addition to chronicling the changes to the mass media/mass marketing model wrought by the digital revolution, it teaches the skills required to thrive in the post-advertising age. One of those skills is "Listenomics" which means involving your customers in many aspects of your business from advertising to new product development. Accordingly, Bob is inviting you, the reader, to help him choose the right cover for the book.
Take a moment to visit http://thechaosscenario.blogspot.com/, read the book's descriptive copy, review the three cover choices and vote for your favorite using the survey in the upper right hand column. You can vote until midnight June 19 and Bob will announce the winner from the blog on Monday June 22.
I've already voted for my favorite and hope you will too. Hey, Bob may have written the book, but we all can contribute to its cover. Spread the fire. GS