What happens when you give 7 smart people 7 minutes each to reinvent the Internet to better connect people and brands? Find out today at 1:30 pm Eastern time. Gather your marketing staff around a computer and watch the event live as it happens in New York.
You can catch the live stream and read all the details at 7 Minutes to Reinvent the Internet.
I have a special interest in this program because Bob Garfield of Advertising Age and National Public Radio is one of the seven participants. Bob's presentation comes largely from his new book, The Chaos Scenario, which I am helping him publish and promote.
Bob gave me a sneak peak at his presentation and I can assure you it is typical Garfield; funny, informative, insightful and, for once...short.
Judging the Winner by Applause
I contributed one idea to the event. VideoEgg, the event's creators, had planned for a panel of judges to grade each presenter and declare a winner...American Idol style. But since the event was about social media and the Internet, I suggested they assign each participant a unique hashtag and let the audience vote by repeating their favorite idea (along with its hashtag) on their Internet real estate (blogs, Twitter, etc.). A week later we could use social media monitoring software like Radian6 to count the posts related to each hashtag. Each post counts as a vote. The presentation with the most votes win. It's the digital-era equivalent of judging the winner by applause but it also dramatically increases the event's reach and exposure by equipping the audience to spread the word via their social network (fanning the flames).
I hope you get a chance to watch the presentations and participate by reposting your favorite idea. Spread the fire. GS
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