When you wake up Monday morning all manner of media will be filled with reviews of the ads that aired during Sunday's Super Bowl. That coverage won't question whether the brands should have bought the ad, only whether the ad they aired was any good.
I plan to do something else and I'd love for you to join me.
As you watch each Super Bowl ad, ask yourself what that brand might have done with $3 million instead. Since we can't know each brand's strategy, let's assume the goal was to sell more of their stuff.
On Monday I will publish a post exploring whether Super Bowl advertisers might have done something more effective and at a lower cost instead of the TV ad they ran. I hope you'll contribute to the conversation by adding some ideas of your own. Spread the fire. GS