Great Customer Experience is the Best Advertising

I found some wise words on Seth Godin's blog this morning.  That's pretty typical.  Seth said...

"For big brands and marketers with significant budgets, the internet represents a loss of leverage. Money doesn't buy you as much attention, and you have to work much, much harder for every eyeball.

For individuals, the internet represents an increase in leverage. One person with a blog or a lot of followers or friends can reach more people, more quickly, than ever before."

So what's a brand to do?  As I've written before, you can no longer control your brand with advertising as you once could.  These days, control your brand by controlling the customer's experience.  If you make a great product and provide exceptional service, then happy customers can use the increased leverage afforded them by the Internet to sing your praises.  The result?  Your marketing impact may increase even as your marketing budget shrinks.  Spread the fire. GS