Tomorrow I'll speak to the Association of Private Clubs at Nashville's Gaylord Opryland Hotel. Many private clubs are prevented from advertising because of their tax status. As a result, word-of-mouth is an important tool for attracting new members and retaining the ones they have.
I'll give them ten simple suggestions for encouraging word-of-mouth. These are things they can do the moment they get back to their clubs. And, while I'll have a handout at my talk, I'm also providing an electronic version of those ten tips here on my blog.
Thanks for making your 10 Tips available!
What does "text for treats" mean?
Keep creating...a fire worth spreading,
Mike
Posted by: Mike Wagner | September 15, 2008 at 02:08 PM
Mike,
Good catch. I was a tad too cryptic with my post. Alas, everyone at my talk knows what I meant but those who found it first on the web were left to scratch their heads.
Text for treat was a suggestion I had for private golf courses. Encourage players to send a text to a different friend from each tee box during their round. If each message also included the name of the club then they would get a reward at the end of their round that could include a free round, or a free round for them and one of the message recipients, or just a free drink.
Later today I'll post a PowerPoint with a slide for each of the ten ideas and explain them all in a new post. GS
Posted by: Greg Stielstra | September 15, 2008 at 04:02 PM
Greg, thanks for the follow up.
When you "know" what you mean it's easy to slip into a shorthand phrase or two.
Then again, I'm left handed and goofy at times so I thought maybe this is a phrase I should know along with everyone else. Grin.
Keep creating...a brand worth raving about,
Mike
Posted by: Mike Wagner | September 16, 2008 at 06:15 PM