I found this interesting tidbit in AdAge's Digital Marketing & Media Fact Pack. It's a table displaying data from a Forrester Research study that nicely illustrates a couple of points about the driest tinder.
1. Identify the driest tinder by their behavior. Demographics are not enough. Notice that it wasn't a person's age, income, or sex that identified them as heavy users of streaming video services, it was their behavior.
2. The driest tinder are few but precious. While 15% of people had broadband and 8% downloaded video, only 2% spent the top quartile of their time online with video. No matter the product or service, the driest tinder will be a small subset of the market but their passion and interest cause them to act first and that positions them as the leaders others can follow. Spread the fire. GS