Here is another out-of-this world example of smart WOM marketing from the Flying Saucer restaurant and bar.
Order a chicken wrap at most restaurants and they'll hold it together with tooth picks that you will leave on your plate at meal's end. Order one at the Flying Saucer and they pierce it with a golf tee emblazened with the message, "The Flying Saucer: Your balls will fly."
Rather than leave them on the plate, their heavily male clientelle will wipe them clean and put them in their pocket. Best of all, when they use them they will likely be part of a golf foursome where they can show the tee to three prospective customers. "Hey, check this out", they'll say while showing the tee to friends. A word-of-mouth event will follow.
How simple, cheap, and effective is that? And all because someone paused to consider a tyical behavior (tooth picks in wraps) and ask what it could be.
What typical aspects of your business could be transformed into effective marketing tools? Look at the familiar through fresh eyes and see what you discover. Spread the Fire. GS