The Smart car is coming but it won't arrive with traditional advertising. Instead Smart USA's president Dave Schembri had the idea for a traveling road show because the car "has to be experienced."
Nice PyroMarketing Dave. You are touching people with the match (give them an experience with your product or service). It appears to be working. Smart has already taken 30,000 online reservations for its cars which means the only thing big about the Smart car is its sales.
REJUVENATE
I spoke at the Rejuvenate Conference in Houston today. Thanks to Collinson Publishing for bringing me in and to the 400 attendees for the warm reception. I also have a Go Pack Go for www.thinkwisconsin.com for sponsoring my talk. See you this Sunday at Lambeau for Packers/Panthers.
Spread the fire. GS
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