If it seems like advertising is everywhere, well, that's because it is. The same, "just get your message in front of consumers" approach that gave you ads above urinals and on air sickness bags now brings you ads on eggs. No, I'm not making this up.
Apparently the idea began with spraying freshness dates on eggs but expanded to include advertising. Now for $125,000 EggFusion will etch your advertising message on the shells of 24 million eggs. For $10 million it can appear on one billion nine hundred twenty million of them. Chickens can barely comprehend such numbers are are exhausted by the very thought.
Who would do this, you ask? Well, last fall CBS Television promoted its lineup of new shows with egg advertising.
Think of the challenge this creates for CBS sales people who every day must convince marketing executives to spend millions promoting their products with television advertising on its network. Yet, when it came time to promote its own shows, CBS elected to etch messages onto eggs.
If KFC advertised on eggs then you would have unborn chickens promoting dead ones and a new spin on an age-old question: "What came first, the fried chicken or the advertising egg?"
And that reminds me an ironic question raised by Justin Foster of Blueline Grassroots Marketing in Boise, ID. The other day he asked, "Have you ever seen an ad for an advertising agency? Doesn't it seem odd that advertising agencies don't use advertising to promote their own businesses?"
I couldn't remember seeing an ad for an ad agency. Have you? Leave a comment if you have.
Spread the fire. GS