If it seems like advertising is everywhere, well, that's because it is. The same, "just get your message in front of consumers" approach that gave you ads above urinals and on air sickness bags now brings you ads on eggs. No, I'm not making this up.
Apparently the idea began with spraying freshness dates on eggs but expanded to include advertising. Now for $125,000 EggFusion will etch your advertising message on the shells of 24 million eggs. For $10 million it can appear on one billion nine hundred twenty million of them. Chickens can barely comprehend such numbers are are exhausted by the very thought.
Who would do this, you ask? Well, last fall CBS Television promoted its lineup of new shows with egg advertising.
Think of the challenge this creates for CBS sales people who every day must convince marketing executives to spend millions promoting their products with television advertising on its network. Yet, when it came time to promote its own shows, CBS elected to etch messages onto eggs.
If KFC advertised on eggs then you would have unborn chickens promoting dead ones and a new spin on an age-old question: "What came first, the fried chicken or the advertising egg?"
And that reminds me an ironic question raised by Justin Foster of Blueline Grassroots Marketing in Boise, ID. The other day he asked, "Have you ever seen an ad for an advertising agency? Doesn't it seem odd that advertising agencies don't use advertising to promote their own businesses?"
I couldn't remember seeing an ad for an ad agency. Have you? Leave a comment if you have.
Spread the fire. GS
That's....... weird.
Egg advertising.
Hmmm...
Posted by: Lewis | May 21, 2007 at 12:11 PM
Eggvertising. I think it's pretty cool. I mean, are we in America, or what!? It's the ultimate consumable, renewable advertising medium. Brings new meaning to the idea of "shelling out" for advertising.
This first iteration is, of course, just the beginning for eggvertising. Think of all the variations on the way:
-Full-Color printing
-Photo printing
-Hidden messages (seen only with a special lense)
-Contest eggs with numbers that can be checked on the web
-Quotes (Fortune Eggies)
-Scripture eggs (hagia grapheggs)
-Designer eggs (pretty designs for mo money)
-And, of course, the inevitable collector eggs with prints by and of famous people, series, and more (taking a page from the post office play book). I can imagine a whole new collector's market emerging, complete with egg matter extraction devices, egg collectors display materials, and much more.
This is gonna be big. Really big.
Posted by: Clay | May 22, 2007 at 11:10 PM
Great comment Clay. Let's keep going. How about...
1. Bread treated so it toasts unevenly. Your advertising message miraculously appears as the bread is toasted. New toasters could be made to produce the sound of a choir when they pop, further enhancing the experience. As a bonus, the first few times it happened it would attract lots of media like potato chips shaped like Abraham Lincoln or taco shells resembling the virgin Mary.
2. Alphabits cereal that only includes the letters that spell your brand. Sooner or later milk currents will align them in the right combination. It won't work every time, but when it does the supernatural quality of the coincidence lends an almost divine endorsement to your brand.
3. Advertising on coffee filters. I don't eat eggs every day but I can't live without a cup of mud. By reaching consumers before they've had their first cup, your advertising message slips past their drowsy consciousness and straight into their subconscious mind where it can really raise some havoc.
Who's got some more? GS
Posted by: Greg Stielstra | May 26, 2007 at 09:36 AM