I love this idea. Do you love it too? Check yes or no.
Krispy Kreme Doughnuts found a way to fan the flames this Valentine's Day. In PyroMarketing fanning the flames means equipping your customers to evangelize for you. People who have had a good experience with your product or service are ready to tell others and you can expand their influence and extend their reach by giving them tools. That's what Krispy Kreme did.
Right now, at participating stores, when you buy 12 doughnuts, you also get 12 Valentine's Day cards. The front of each card features a doughnut and some holiday message. The back has the typical "To:" and "From:" spaces. Best of all, you can redeem each card for one free doughnut!
Think about how effective this is. Each customer is equipped to recruit 12 additional customers. It makes them a hero because it allows them to give free doughnuts to their friends. And, since Valentine's Day cards often go to kids and kids can't drive to Krispy Kreme alone, each coupon probably brings with it a car-load of customers who buy many more doughnuts. More amazingly, since Krispy Kreme routinely gives hot, fresh doughnuts to people waiting in line, this promotion is no more expensive than their day-to-day operation, it's just that they found a way to break this practice beyond the confines of their store and into the community at large. Sweet.
The free doughnut promotion is nothing new, but with this promotion Krispy Kreme has found a way to fan the flames by enlisting its customers as an unpaid sales and marketing force to help them spread the word...uh, I mean "share the love."
Do your customers love you? Can you equip them to share that love with their social network? Do you give free samples? Could you empower and equip your customers to give them too?
Spread the fire. GS