The first step in PyroMarketing is to gather the driest tinder. This means focusing your marketing on those people most likely to buy, benefit from, and become enthusiastic customer evangelists for your product or service. Instead of promoting to a broad cross section of the population with mass marketing, identify those people most passionate about your product and look for the places where they gather. I find most people agree with this approach but often don't know where to look for their driest tinder. The Thomson Gale Associations Unlimited Database may help.
Here is how Thomson Gale describes it...
combines data from the entire Encyclopedia of Associations series and includes additional IRS information on nonprofit organizations, for a total of more than 456,000 organizations. The database also contains association materials -- brochures, logos and membership applications. Public and academic librarians, library users, business people and staff of nonprofit associations find Associations Unlimited an indispensable source for: locating national, international and local associations; monitoring association trends; identifying related associations; networking and making professional contacts; marketing to associations, their members and markets; and so much more. Its convenient modular format allows libraries to pay only for the modules they desire. In addition, researchers appreciate its multiple search capabilities, automatic data updates and many other helpful features.
Five search methods are available for easy searching:
· Simple Searches enable searching by name or acronym, geographic location, and subject/SIC/free-text
· Custom Search allows multiple-field searching; fields include name, subject/SIC, geographic location, publications, meetings, year founded, and budget
· Expert Search allows experienced users to perform multiple-field searches using field abbreviations with Boolean operators
· IRS Data on Nonprofits Search provides Custom Search interface with fields such as name, location, asset amount, foundation type, and activity type
Spread the fire. GS